Cookie Policy

This Cookie Policy applies to the website operated by AI Sports Betting Prediction, trading as Sports Betting AI (“Sports Betting AI”, “we”, “us” or “our”).

It applies to https://sportsbettingai.io and to any country-specific, language-specific or territory-specific domain or subdomain that links to this Policy (collectively, the “Website”).

This Policy should be read together with our Privacy Notice, which explains how we process personal information more generally.

The precise technologies used on a particular page may vary depending on the country from which you visit, the features you use, the advertising partners enabled in that territory and the consent choices you make.

2.1 Cookies

A cookie is a small text file placed on or read from your browser or device when you visit a website. Cookies may store or retrieve information about your device, session, preferences or use of a website.

Some cookies exist only for the duration of a browser session. Others remain on your device for a defined period or until you delete them.

2.2 First-party cookies

First-party cookies are set by the domain you are visiting. They may be used to provide core website functions, remember choices, maintain security or understand how the Website is used.

2.3 Third-party cookies

Third-party cookies are set or read by another organisation whose technology appears on the Website. These organisations may include analytics providers, advertising networks, measurement providers, fraud-prevention services and embedded-content providers.

2.4 Pixels, tags and comparable technologies

We may also use pixels, tags, web beacons, scripts, software development kits, local storage, browser identifiers and similar technologies. These can perform functions comparable to cookies, such as measuring page views, recognising a browser, recording an interaction or supporting advertising attribution.

We may use cookies and similar technologies to:

• deliver pages and services requested by you;
• route requests to suitable servers;
• maintain secure sessions and prevent malicious activity;
• remember privacy choices and website settings;
• recognise an authenticated session, where accounts exist;
• adapt content to a browser, device or screen size;
• understand traffic, navigation and feature usage;
• identify technical errors and performance problems;
• measure the effectiveness of content and advertising;
• limit how often an advertisement is displayed;
• attribute visits, registrations or conversions;
• support interest-based advertising where permitted;
• detect invalid, automated or fraudulent advertising traffic;
• improve the design, speed and usability of the Website; and
• comply with legal, security and regulatory obligations.

We do not guarantee that every provider listed in this Policy is active on every page, domain or territory. A provider may be enabled, disabled or replaced depending on operational, commercial, legal or technical requirements.

4.1 Strictly necessary technologies

Technologies that are strictly necessary to provide a service you request, operate the Website securely or remember a privacy choice may be used without optional consent where the law permits.

4.2 Optional technologies

Where required by law, we will not use optional performance, analytics, personalisation, advertising or targeting technologies until you provide consent through our cookie banner or consent settings.

4.3 Changing your choice

You may withdraw or change your consent at any time using the cookie-settings control made available on the Website.

Withdrawal applies to future use. It does not make earlier processing unlawful where that processing was validly based on your consent before withdrawal.

4.4 Consequences of refusing cookies

You can continue to use much of the Website after refusing optional cookies. However, certain preferences, analytics-based improvements, embedded features or personalised advertising may be unavailable.

Blocking strictly necessary cookies may prevent important functions from working correctly, including security controls, login sessions, traffic routing or saved privacy choices.

Strictly Necessary Cookies are required for the operation, security and basic delivery of the Website or for a feature you specifically request.

5.1 Purposes

These technologies may be used to:

• allow you to navigate through the Website;
• deliver pages and requested content;
• route requests to suitable servers and infrastructure;
• protect the Website against malicious or automated traffic;
• maintain session integrity and authentication;
• remember consent and privacy choices;
• detect fraud, abuse and security threats; and
• provide functions necessary for the service you request.

5.2 Information involved

This may include:

• IP address;
• browser and device information;
• approximate location inferred from an IP address;
• security and fraud indicators;
• session and request identifiers;
• consent choices; and
• account or login status, where relevant.

5.3 Lifespan

The lifespan depends on the purpose of the technology. Some Strictly Necessary Cookies expire when you close your browser, while others may remain longer so that security, fraud-prevention or privacy choices continue to operate.

We aim to configure these technologies for no longer than is reasonably necessary for their purpose. Certain necessary cookies may remain for several years where this is required to remember a durable choice or maintain security.

Functional Cookies remember choices or settings and may provide a more consistent or personalised Website experience.

6.1 Purposes

These technologies may be used to:

• remember language, region or display preferences;
• remember selected sports, competitions or teams;
• retain odds-format or interface settings;
• remember whether a feature has already been used;
• show relevant related content;
• maintain a preference between visits; and
• provide enhanced features requested by you.

6.2 Information involved

This may include:

• browser or device identifiers;
• selected preferences and settings;
• approximate country or language;
• session or account status; and
• feature-use information.

6.3 Lifespan

Functional Cookies may be session-based or persistent. Persistent functional cookies may remain for up to two years unless you delete them earlier or a shorter period is specified in our consent interface.

Performance Cookies help us understand how visitors use the Website, whether pages work correctly and how the Website can be improved.

7.1 Purposes

These technologies may be used to:

• count visits and page views;
• understand navigation paths and feature use;
• measure loading speed and technical performance;
• identify errors, failed interactions or usability issues;
• compare Website versions or design changes;
• produce aggregated statistics;
• understand the effectiveness of content and campaigns; and
• improve the Website across browsers and devices.

7.2 Information involved

This may include:

• browser and device information;
• IP address or a truncated or pseudonymised version;
• approximate location;
• pages viewed and interactions;
• referring source;
• session duration;
• error and performance information; and
• cookie or analytics identifiers.

Performance providers may process identifiers that can recognise a browser or device. We do not describe information as anonymous where it can reasonably be linked to an identifiable person or device.

7.3 Lifespan

Performance Cookies may expire at the end of a session or remain for a longer period. Their duration varies by provider and configuration. You may delete them earlier through browser or consent settings.

Marketing, targeting and measurement technologies may be used to deliver, select, limit, measure and improve advertising.

8.1 Purposes

These technologies may be used to:

• record visits, page views and selected links;
• measure advertisement impressions and interactions;
• attribute visits, registrations or other conversions;
• limit how often an advertisement is shown;
• select advertisements based on inferred interests;
• create or use advertising audiences;
• support retargeting on other websites or applications;
• link Website activity with social-media advertising;
• detect invalid, fraudulent or automated advertising traffic;
• measure the effectiveness of campaigns; and
• improve commercial and affiliate relationships.

8.2 Information involved

This may include:

• IP address and approximate location;
• browser and device information;
• advertising, cookie or device identifiers;
• pages visited and links selected;
• referral, campaign and partner identifiers;
• timestamps and interaction information;
• conversion or transaction confirmation;
• social-media or advertising-platform identifiers; and
• inferences about interests or audience membership.

8.3 Third-party responsibility

Advertising and measurement providers may act as independent controllers for some processing. Their own privacy policies and cookie information apply to their use of information.

We do not ordinarily receive your name, full postal address or complete payment-card details from an advertising cookie. However, an advertising provider may be able to associate an identifier with other information it already holds.

8.4 Lifespan

Marketing and targeting technologies are retained for varying periods. Some may expire when you close your browser, while others may remain for up to approximately thirteen months or another period specified by the relevant provider.

The following providers may place or read cookies, pixels or similar technologies on the Website where their services are enabled.

Inclusion in this list does not necessarily mean that every provider is active on every domain, page, device or territory. The current technologies presented through our consent tool are the most relevant source for the technologies available during a particular visit.

We may use Cloudflare to protect and deliver the Website, distribute traffic, reduce malicious requests and improve reliability.

Cloudflare may use the cookie commonly identified as __cf_bm or comparable security technologies.

These technologies may help distinguish legitimate browser activity from automated or malicious traffic. Information may include an IP address, browser characteristics, request timing, security signals and a pseudonymous identifier.

Cloudflare security technologies are classified as Strictly Necessary where they are required to protect and provide the Website.

We may use Microsoft Clarity to understand how visitors interact with the Website and identify areas that may be confusing, difficult to use or technically unsuccessful.

Clarity may collect page views, clicks, scrolling, navigation, device information, browser information, approximate location and pseudonymous identifiers.

Clarity may provide aggregated reports, interaction visualisations or session-replay-style information. We configure analytics tools with the intention of understanding Website use rather than collecting information entered into sensitive fields.

Microsoft Clarity is treated as a Performance technology and is used only where the required consent or other lawful basis exists.

We may use Contentsquare to analyse digital experiences, understand navigation patterns, identify errors and improve the usability and performance of the Website.

Contentsquare may process information about pages viewed, interactions, browser and device characteristics, session timing, technical errors and pseudonymous identifiers.

Contentsquare is treated as a Performance technology and is used only where the required consent or other lawful basis exists.

13.1 Google Analytics

We may use Google Analytics to measure visits, traffic sources, page performance, navigation and engagement.

Google Analytics may process information such as an IP address, browser and device information, approximate location, page views, interactions, referral information and analytics identifiers.

Where available, we may use privacy-oriented configuration options, such as consent controls, limited data collection, shorter retention periods or IP-related protections.

13.2 Google Signals

Where enabled and permitted by your consent choices, Google Signals may associate analytics information with users who have enabled advertising personalisation in their Google accounts.

This can support aggregated demographic reporting, cross-device measurement, remarketing and advertising-related insights.

We do not receive the identity of individual Google-account users through aggregated Google Signals reports. Google may process information under its own terms and privacy documentation.

Google Analytics and Google Signals are not intended to operate as Strictly Necessary Cookies.

We may use Google Ads and DoubleClick technologies to measure advertising, attribute conversions, manage frequency, create audiences and support remarketing.

These technologies may process advertising identifiers, browser and device information, IP address, approximate location, pages visited, advertisements viewed or selected, referral information and conversion events.

Google may use information from the Website together with information from other sites or services, subject to your Google settings and applicable law.

Google Ads and DoubleClick technologies are treated as Marketing, Targeting and Measurement technologies and are enabled only where the required consent or other lawful basis exists.

We may use Microsoft Advertising, including technologies associated with Bing, to measure campaign performance, attribute conversions, create advertising audiences and support retargeting.

Microsoft Advertising may process browser and device information, IP address, approximate location, advertising identifiers, page visits, interactions and conversion events.

These technologies are classified as Marketing, Targeting and Measurement technologies.

We may use Meta advertising technologies associated with Facebook or other Meta services to measure advertising effectiveness, attribute conversions, create audiences and support retargeting.

Meta may process browser and device information, IP address, advertising or cookie identifiers, pages visited, interactions and conversion events.

Meta may match Website activity with information associated with a Meta account according to its own terms, privacy policy and advertising settings.

Meta advertising technologies are classified as Marketing, Targeting and Measurement technologies.

We may use Snapchat advertising technologies to measure conversions, optimise campaigns, create audiences and support retargeting.

Snapchat may process browser and device information, IP address, advertising identifiers, page visits, interactions and conversion events.

Snapchat advertising technologies are classified as Marketing, Targeting and Measurement technologies.

We may use TikTok advertising technologies to measure campaign effectiveness, attribute conversions, create audiences and support retargeting.

TikTok may process browser and device information, IP address, advertising identifiers, pages visited, interactions and conversion events.

TikTok advertising technologies are classified as Marketing, Targeting and Measurement technologies.

We may use Reddit advertising technologies to measure conversions, understand campaign performance, create audiences and support retargeting.

Reddit may process browser and device information, IP address, advertising identifiers, page visits, interactions and conversion events.

Reddit advertising technologies are classified as Marketing, Targeting and Measurement technologies.

We may use advertising technologies associated with X to measure conversions, create audiences, support retargeting and improve campaign performance.

X may process browser and device information, IP address, advertising identifiers, page visits, interactions and conversion events.

X advertising technologies are classified as Marketing, Targeting and Measurement technologies.

We may use Yahoo advertising technologies for advertisement delivery, audience targeting, frequency management, attribution and campaign measurement.

Yahoo may process browser and device information, IP address, advertising identifiers, page visits, interactions and conversion events.

Yahoo advertising technologies are classified as Marketing, Targeting and Measurement technologies.

We may use Accretive Ads technologies to support advertising delivery, campaign measurement, attribution and audience targeting.

Information may include browser and device information, IP address, advertising identifiers, page interactions, referral information and conversion events.

Accretive Ads technologies are classified as Marketing, Targeting and Measurement technologies.

We may use StackAdapt for programmatic advertising, audience targeting, campaign delivery, conversion measurement and optimisation.

StackAdapt may process browser and device information, IP address, advertising identifiers, page visits, interactions and conversion events.

StackAdapt technologies are classified as Marketing, Targeting and Measurement technologies.

We may use Teads for advertising delivery, frequency control, campaign measurement, attribution and audience targeting.

Teads may process browser and device information, IP address, advertising identifiers, page visits, advertisement interactions and conversion information.

Teads technologies are classified as Marketing, Targeting and Measurement technologies.

We may use The Trade Desk for programmatic advertising, cross-site measurement, audience targeting, attribution and campaign optimisation.

The Trade Desk may process browser and device information, IP address, advertising identifiers, page visits, advertisement interactions and conversion events.

The Trade Desk technologies are classified as Marketing, Targeting and Measurement technologies.

We may use TrafficGuard to detect and prevent invalid, fraudulent, automated or low-quality advertising traffic.

TrafficGuard may process IP address, browser and device information, request timing, traffic source, campaign identifiers, interaction patterns and fraud or quality indicators.

Depending on configuration and legal requirements, TrafficGuard may support fraud prevention, advertising measurement or both. Where it is not strictly necessary, it will be controlled through the appropriate consent category.

We may use technology or services supplied by Sportradar in connection with sports-related content, advertising, audience measurement, campaign services or embedded features.

Depending on the service enabled, Sportradar may process browser and device information, IP address, identifiers, page interactions, campaign information and measurement events.

Sportradar technologies that support advertising or measurement are classified as Marketing, Targeting and Measurement technologies.

Cookies and similar technologies may be either session-based or persistent.

28.1 Session technologies

Session technologies generally expire when you close your browser or shortly after the relevant session ends.

28.2 Persistent technologies

Persistent technologies remain for a defined period unless you delete them earlier. Their duration depends on the purpose, provider and configuration.

As a general guide:

• Strictly Necessary Cookies may remain for the session or for several years where needed for security or durable choices;
• Functional Cookies may remain for up to two years;
• Performance Cookies may remain for varying periods set by the relevant analytics provider; and
• Marketing and targeting technologies may remain for up to approximately thirteen months or another provider-defined period.

These are maximum or indicative periods rather than a promise that every cookie remains for that duration. The exact period may be shorter.

You can manage optional cookies using the cookie-settings control available on the Website.

Depending on the consent tool and your location, you may be able to:

• accept all optional categories;
• reject all optional categories;
• choose individual categories;
• view provider information;
• withdraw consent; and
• change a previous choice.

A consent choice may be stored using a Strictly Necessary Cookie so that the Website can remember your preference.

If you delete the cookie that stores your consent choice, clear browser storage, use another browser or device, or visit a different territory-specific domain, you may be asked to make your choice again.

Most browsers allow you to view, block or delete cookies through their privacy or security settings.

The precise steps differ by browser and device. Common controls may allow you to:

• delete existing cookies;
• block all cookies;
• block third-party cookies;
• clear cookies when the browser closes;
• allow or block cookies for particular websites; and
• limit advertising or tracking identifiers.

Mobile operating systems may also provide settings for advertising identifiers, tracking permissions and application data.

Blocking or deleting cookies may affect Website functionality. For example, a browser that blocks session or security cookies may be unable to maintain a login, remember privacy choices or access a protected feature.

Some browsers send a “Do Not Track” signal or provide a similar privacy preference.

There is not always a single, consistently applied industry or legal standard for responding to every browser-based signal. Where applicable law requires recognition of a particular preference signal and the Website is technically able to receive it, we will handle it in accordance with that requirement.

The most reliable way to control optional technologies on the Website is to use our cookie-settings control together with your browser and device settings.

We may update this Cookie Policy to reflect changes to the technologies we use, our providers, our Website, legal requirements or our business operations.

The effective date at the top of this page identifies the current version. You should review this Policy periodically.

Where a change materially affects your choices or the way optional technologies are used, we may display a new consent request or provide another appropriate notice.

The providers shown through our consent interface may be updated more frequently than this Policy where a provider, cookie name or technical configuration changes.

Questions or complaints concerning this Cookie Policy or our use of cookies and similar technologies may be sent to:

Please include sufficient information for us to understand and respond to your enquiry. Do not send passwords, complete payment-card details or unnecessary sensitive information.